Hello, I’m Julie
Let me share a bit about how I got here and why I created Brand You Day. I’ve spent over two decades helping people navigate the messy, complicated world of work. I started in recruitment, running my own agency in the UK, where I learned quickly what really gets someone noticed, and what makes employers move on. Later, when life took me to Australia, I shifted into an HR role, seeing the inside of the hiring process from the other side of the desk.
From there, another move – to the US – landed me in career transition and outplacement coaching. I worked with professionals facing layoffs, burnout, and forced change, and I saw how outdated advice they’d received prior, just wasn’t cutting it anymore. People didn’t need platitudes, instead they needed strategies that worked, especially in the world we live in now.
That’s why I built Brand You Day. No two careers are the same and the path forward shouldn’t be either. These days, it’s not just about what you’ve done, it’s about how clearly you can show your value. Your clarity, your transferable skills, your visibility, all of it matters. When it’s built around who you are, that’s when everything starts to click.
Today, I help mid and late late career professionals reposition with confidence, whether they’re stepping out of a role that no longer fits, navigating a layoff, or returning after a break. I bring recruitment insight, HR perspective, and career coaching expertise together in a way that’s practical, human, and built for today’s job market.
If you’ve landed here, perhaps you are you’re ready for change too.
I’d love to help you make it happen.
Let’s work together…
If your career no longer feels like a good fit or you’re finding your footing after a layoff, I’ll help you navigate change with clarity and confidence.
Together, we’ll:
Reposition your experience so it tells the right story, one that reflects your value now and not who you were ten years ago.
Refresh your resume and LinkedIn profile so they open doors.
Uncover your transferable skills and package them for the roles that actually excite you.
Build a practical job search strategy that works in today’s hiring landscape.
Strengthen your interview presence so you communicate your worth naturally and powerfully.
Navigate career transitions, from layoffs, burnout, or uncertainty, with structured guidance.
Whether you want a full one-to-one coaching partnership, a single strategy session, or to start small with one of my practical digital tools, everything I offer is designed to move you from stuck to feeling confident again and seen.
Why Brand You Day?
Because every day is a chance to start again.
It’s a chance to reset your direction, rebuild your confidence, and realign your career with who you are and not just what you do.
When I created Brand You Day, it came from a simple idea: that your career should evolve with you. Each day offers an opportunity to choose differently, to take one step closer to work that fits.
It’s not about reinventing yourself for the sake of it, but instead evolving with purpose and creating a career that aligns with who you are today.
Career change centered on you. Every day.
Stay Connected
If you’re navigating change, I share practical insights and grounded advice to help you move forward with confidence – straight to your inbox.
I draw on over two decades in career coaching, HR, and recruitment to make every email useful, real, and worth your time.
So, if thoughtful guidance, strategies that work, and the occasional reminder that you’re doing better than you think is what you need, I’ll see you in your inbox!
Ready to Start a Brand YOU Day?
It’s this way…
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